Based near Park City, Utah, Rising makes high quality fishing tools and accessories. The unique goal for Rising’s new website was to have a custom CMS admin that would allow for better business to business management with their fly fishing dealers. Fly fishing shops need to restock often and need an easy way to order more stock and create a PO, and pay on terms with their wholesale discount while still being able to use the same online ordering system as public facing consumers. This has improved in house logistics with ordering given staff time to focus on more marketing and new design efforts.