Our client Oneball is a leader in the snowboard accessories business. Since the mid 80’s Oneball has been manufacturing snowboard and surf wax in the Pacific Northwest. With retail specialty snowboard shops in decline the ability to sell direct to consumers has become a big part of their business. Their online store is their single biggest customer. However their site needed some consolidation, better organization, updated product images and a fresh clean design. After some strategy work we determined how to structure the sites catalog and simplify the site map to streamline the site for a better user experience. This along with a clean responsive website design and some professional product photography created immediate increases in conversions and boosted sales. We expanded Shopify’s functionality with some new apps to connect Shopify with Mailchimp and begin producing an email marketing campaign that continues to drive traffic to the site to alert customers of special offers, sales and new product launches.